Portfolio management guide for freelancers

Being a freelancer is great since you get the chance to take a shot at running your own self-independent business. Since you will practically be self-employed, you won’t really need to go to an office.

Your activity portfolio will need to capture this from the start. You will mainly be writing for a variety of customers and are paid for each deliverable/assignment.

Your portfolio should clearly highlight the set of skills that you have and the types of work you can handle. These might include things like:

  • Normal website content 
  • E-books and newsletters
  • Blog content
  • Magazine articles
  • White papers 
  • Case studies

For an online portfolio, search and emulate what other freelancers have done with theirs as a manual to guide you in finishing yours. 

The most effective method to make your copy will require that you include an account for marketing your services. This helps to set you apart from the stiff competition for high-end clients out there.

Feel free to share your social media handles, especially for LinkedIn or Facebook somewhere in the portfolio.

Making your portfolio

A writer’s portfolio is one of the greatest marketing tools that a freelancer can have since it can be used to bring in more work as well as sell your services. If freelancing were the way to go, it would be a good idea to start with a basic but attractive portfolio. Most occasions customers need to see some of your latest works.

As time goes by, you’ll need to make your portfolio as comprehensive as possible. This will enable prospective customers to access it easily and get to know more about you and your work.

The easiest way to get you started is by understanding that this will act as an early introduction that you’ll make on your customers. Call it first impression if you like. Learn from the thousands of tutorial videos available in the internet on how to make a great portfolio.

With one in place:

You need to have an unmistakable thought and reason for it. Ensure the service you share is something your customers will be keen on. Use a simple website template and arrange your content appropriately.

  • If you are a non-techie, get help from a freelance website builder.
  • Assemble a portion of your best articles and categorize them clearly. Simply ensure it’s simple for customers to explore and that each page connects back to your landing page.
  • Create that great bio of yourself.
  • Once your copy prepared, you can now start marketing yourself by sharing it in your social media profiles.
  • Add a contact structure on your site or give an email address to facilitate communication with your customers.
  • Several freelancing portfolio samples and templates are accessible on the web and some of them aren’t standard but merely acceptable for use. Make yours as innovative as possible and redo your site as per various topics.

The stunt with making your freelancing portfolio is to keep it straightforward and cleaned up. Once it is done right and is live on the internet, then this will be your greatest chance to show the world what you can do.

 

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